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Discover the latest news from the CIM: updates, insights and results from our most recent media studies.
Media measurement 2.0: 11 takeaways about what technology makes possible today
Once again, the second edition of the CIM Action Session has brought a number of notable speakers and studies to Brussels. The central theme:…
CIM ONE: “Belgium is once again becoming a global player in media measurement” - Luc Suykens (interview UBA)
Belgium is back on the global map of media measurement. With CIM One, the tripartite body comprising advertisers, media, and media agencies is…
What Belgium watches, listens to and reads
Insights & Studies
The Results Centre provides an overview of all CIM studies, grouped by medium. You gain quick access to the official reach, profile and consumption figures for TV, radio, publishing, digital and cross-media — a reliable basis for analysis and planning.
Results
1.438.967 & 647.226
The highest-rated program of 2025 in the North is De Mol with 1.438.967 viewers and in the South, the UEFA Nations League football match between Belgium national football team and Ukraine national football team, with 647.226 viewers (4+ Live+28 including web rating) - both broadcast on March 23, 2025.
Programs or video on the large TV screen, and on a computer, tablet, or smartphone.
3h49'
stable daily listening to radio (Total radio RAM)
Total audience and market shares of the participating radio stations.
28.567.379.338
page views for 93 apps and sites.
Results for Belgium and Luxembourg.
34.000.000
average number of copies of printed newspapers and magazines, measured by the CIM, that are distributed monthly.
Paper or digital? The press offering is growing with print, digital editions, websites, and apps.
125.700.000
unique streams and downloads (on an annual basis)
The most popular audio-on-demand content in Belgium (monthly Top 100 of programmes)
More than 40.000
measured panels
Some basic reach results for the main advertising poster networks.
80.000
completed questionnaires since the creation of the MediaWatch Panel.
The CIM CrossMedia studies provide insights into media usage, consumption, and target audiences.
Our partners
dataBreeders
Gemius
GfK
IPSOS
NeuroMedia
Profacts
Streamhub
TechEdge
CIM ONE
We are working hard on CIM ONE, the new, integrated measurement system that accurately brings together all media usage into one uniform, sector-wide standard.
Cross-media insight
Measuring and combining TV, radio, print, and digital media in one overview.
Full view of the customer journey
From first contact to engagement, mapping all touchpoints.
Validated, reliable data
Neutral and objective figures the industry can trust.
Cross-media insight
Measuring and combining TV, radio, print, and digital media in one overview.
Full view of the customer journey
From first contact to engagement, mapping all touchpoints.
Validated, reliable data
Neutral and objective figures the industry can trust.