Out of Home
Throughout Belgium, you encounter large and small advertising panels almost everywhere: at bus and tram stops, on building facades, along roads and railways, at airports, or in supermarkets and shopping centres. There are fixed and rotating panels, as well as digital panels displaying moving advertisements. The CIM Out of Home study measures how many people view these panels and what their profile is. Visibility is also estimated for each panel. How likely is it that a passer-by actually sees an advertisement?
Below you will find some basic audience figures for two target groups (12+; 18–54) for the main commercially available advertising panels networks at the time of the latest publication. You can find information about the owner, format, number of days a paper poster is displayed, or the percentage of time during which advertising campaigns are displayed.
4
universes (roadside, stations, metros, retail)
40.000+
More than 40.000 panels measured
188.000.000
modelled trips per week
